Ford Voice Control
Mondeo is packed with technology that elevates it far above its competitors.
We chose to communicate Bluetooth® with Voice Control, one of the car’s most compelling technologies. We made people reassess Mondeo by dramatising the truth of the product in a truly engaging and surprising manner – an email that actually spoke to you.
Results
Not only did 45% of people actually open the email, 20% were intrigued enough to click through.
4 out of 5 people then played the audio and interacted with it 5 times. What’s more, they spent an average of 50 seconds on the page, which is also the duration of the audio.
Email
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We chose to communicate Bluetooth® with Voice Control, one of the car’s most compelling technologies. We made people reassess Mondeo by dramatising the truth of the product in a truly engaging and surprising manner – an email that actually spoke to you.
Results
Not only did 45% of people actually open the email, 20% were intrigued enough to click through.
4 out of 5 people then played the audio and interacted with it 5 times. What’s more, they spent an average of 50 seconds on the page, which is also the duration of the audio.
Splash page
Home