The Ford Standard
Strategy
In a crowded marketplace, Ford needed to reassert their position. So what made them different?
Their definition of a ‘standard model’, which included the added extras other manufacturers left out.
Creative
We revolutionised how Ford communicated a tactical offer by creating a philosophy for quality and value – ‘The Ford Standard’. This showed what Ford really stood for and set a benchmark by which other manufacturers would be judged.
Results
The emails and DM have been the best-performing campaigns of 2010, with 144 incremental sales for email and 897 for DM. Together, estimated incremental revenue is £2,410,023 with over 5,254 Significant Business Events.
Outdoor
Digital escalator panels
DM
View landing page.
View expandable MPU
View Ka MPU
View Fiesta MPU
View Focus MPU
Home
In a crowded marketplace, Ford needed to reassert their position. So what made them different?
Their definition of a ‘standard model’, which included the added extras other manufacturers left out.
Creative
We revolutionised how Ford communicated a tactical offer by creating a philosophy for quality and value – ‘The Ford Standard’. This showed what Ford really stood for and set a benchmark by which other manufacturers would be judged.
Results
The emails and DM have been the best-performing campaigns of 2010, with 144 incremental sales for email and 897 for DM. Together, estimated incremental revenue is £2,410,023 with over 5,254 Significant Business Events.
Outdoor
Digital escalator panels
DM
View landing page.
View expandable MPU
View Ka MPU
View Fiesta MPU
View Focus MPU
Home