http://www.fearofacrapplanet.co.uk Graham Jenks | Digital Creative Tue, 03 May 2011 08:25:12 +0000 http://www.fearofacrapplanet.co.uk en http://fearofacrapplanet.co.uk/Fiestaval-Movement http://fearofacrapplanet.co.uk/following/fearofacrapplanet.co.uk/Fiestaval-Movement Tue, 03 May 2011 08:25:12 +0000 Graham Jenks | Digital Creative 1389537 Awards Silver, IAAA Challenge With no media budget, how do we market the Fiesta to 25 – 34 year olds across Ireland? The idea We used Facebook as the sole channel to launch ‘The Fiestaval Movement’ – a page that gives you the chance to take 50 of your friends to any music festival, absolutely free. Simply upload a photo of your favourite festival moment. If your image gets more 'Likes' than anyone else's, you win. Results After just 3 weeks, Fiestaval was the 3rd biggest automotive page in Ireland, with around 10,000 unique visits and an average dwell time of almost 4 minutes. There are over 3000 regular users each month. This activity firmly entrenched the Fiesta in popular culture – spot on for the 25 – 34 year old Fiesta audience. Home .project_thumb{display:none;} http://fearofacrapplanet.co.uk/Range-Rover-Extreme-Wi-Fi http://fearofacrapplanet.co.uk/following/fearofacrapplanet.co.uk/Range-Rover-Extreme-Wi-Fi Wed, 24 Nov 2010 13:02:16 +0000 Graham Jenks | Digital Creative 806502 <img src="http://payload.cargocollective.com/1/0/23895/806502/RR_wifi_2.jpg" border="0" width="670" height="524" width_o="1886" height_o="1476" src_o="http://payload.cargocollective.com/1/0/23895/806502/RR_wifi_2_o.jpg" align="left" /> Wi-Fi is much more than just a connection to the internet it can be used as a brand channel. We wanted to challenge the traditional methods of hand raising by utilising Wi-Fi networks in remote locations across Europe. By placing Range Rover’s equipped with remote Wi-Fi routers in hard to get to locations such as Ski resorts, we offered people a internet connection in the last place you would expect one. To enter the network you are simply asked for your email address and a opt-in to discover more technology from Range Rover. The idea both demonstrates the capability of the vehicle but also crucially the link to the vehicles state of the art features such as wireless connectivity through to Terrain Response® and Gradient Acceleration Control. The Audience targeting is ideal - affluent people with smart phones at luxury resorts. Home .project_thumb{display:none;} http://fearofacrapplanet.co.uk/The-Ford-Standard http://fearofacrapplanet.co.uk/following/fearofacrapplanet.co.uk/The-Ford-Standard Mon, 16 Aug 2010 16:02:20 +0000 Graham Jenks | Digital Creative 522178 Strategy In a crowded marketplace, Ford needed to reassert their position. So what made them different? Their definition of a ‘standard model’, which included the added extras other manufacturers left out. Creative We revolutionised how Ford communicated a tactical offer by creating a philosophy for quality and value – ‘The Ford Standard’. This showed what Ford really stood for and set a benchmark by which other manufacturers would be judged. Results The emails and DM have been the best-performing campaigns of 2010, with 144 incremental sales for email and 897 for DM. Together, estimated incremental revenue is £2,410,023 with over 5,254 Significant Business Events. Outdoor <img src="http://payload.cargocollective.com/1/0/23895/522178/DSC_0020.jpg" border="0" width="670" height="431" width_o="2048" height_o="1319" src_o="http://payload.cargocollective.com/1/0/23895/522178/DSC_0020_o.jpg" align="left" /> Digital escalator panels <img src="http://payload.cargocollective.com/1/0/23895/522178/IMG_1979.jpg" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/23895/522178/IMG_1979_o.jpg" align="left" /> DM <img src="http://payload.cargocollective.com/1/0/23895/522178/DM_cocertina.jpg" border="0" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload.cargocollective.com/1/0/23895/522178/DM_cocertina_o.jpg" align="left" /> View landing page. <img src="http://payload.cargocollective.com/1/0/23895/522178/standard_header.jpg" border="0" width="670" height="383" width_o="779" height_o="446" src_o="http://payload.cargocollective.com/1/0/23895/522178/standard_header_o.jpg" align="left" /> View expandable MPU View Ka MPU <img src="http://payload.cargocollective.com/1/0/23895/522178/1.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/0/23895/522178/1_o.jpg" align="left" /> View Fiesta MPU <img src="http://payload.cargocollective.com/1/0/23895/522178/3.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/0/23895/522178/3_o.jpg" align="left" /> View Focus MPU <img src="http://payload.cargocollective.com/1/0/23895/522178/2.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/0/23895/522178/2_o.jpg" align="left" /> Home .project_thumb{display:none;} http://fearofacrapplanet.co.uk/Jaguar-XJ http://fearofacrapplanet.co.uk/following/fearofacrapplanet.co.uk/Jaguar-XJ Tue, 06 Jul 2010 08:25:51 +0000 Graham Jenks | Digital Creative 495266 Our strategy was firmly based in the attitude of the potential consumer. These are powerful, successful and self-motivated individuals that like luxury and feel they deserve it. They make their own decisions, like options and don’t want to be told what to think or say. Our creative threw down the gauntlet by offering two envelopes to open – ‘Trust your own judgement’ or ‘Trust the judgement of others’. One flattered and one informed. Either way, they were left with no doubt that a test drive was the only option to truly experience the XJ. The results After a huge media fanfare, there was a long delay before launch. The XJ was also the most expensive Jaguar in the range. Despite this, from a 20,000 mailing, Jaguar received 144 calls with 81 test drives taken – the most amount of leads ever generated by a Jaguar campaign. <img src="http://payload.cargocollective.com/1/0/23895/495266/1.jpg" border="0" width="670" height="463" width_o="1208" height_o="835" src_o="http://payload.cargocollective.com/1/0/23895/495266/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23895/495266/2.jpg" border="0" width="670" height="434" width_o="1387" height_o="900" src_o="http://payload.cargocollective.com/1/0/23895/495266/2_o.jpg" align="left" /> Envelope 1: I trust my own judgment. Contains an personalised exclusive test drive invitation to experience the XJ for yourself. <img src="http://payload.cargocollective.com/1/0/23895/495266/3invite.jpg" border="0" width="670" height="431" width_o="2048" height_o="1319" src_o="http://payload.cargocollective.com/1/0/23895/495266/3invite_o.jpg" align="left" /> Envelope 2: I trust the judgment of others. Contains a selection of quotes and opinion from leading journalists such as Quentin Wilson. <img src="http://payload.cargocollective.com/1/0/23895/495266/3_others.jpg" border="0" width="670" height="434" width_o="1384" height_o="897" src_o="http://payload.cargocollective.com/1/0/23895/495266/3_others_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23895/495266/3_others_spread.jpg" border="0" width="670" height="445" width_o="1504" height_o="1000" src_o="http://payload.cargocollective.com/1/0/23895/495266/3_others_spread_o.jpg" align="left" /> Home .project_thumb{display:none;} http://fearofacrapplanet.co.uk/iFord-Remote http://fearofacrapplanet.co.uk/following/fearofacrapplanet.co.uk/iFord-Remote Fri, 30 Apr 2010 10:57:15 +0000 Graham Jenks | Digital Creative 383711 - Revolutionises how you connect to your car and Ford. - A new CRM channel. Utilising emerging SYNC, Bluetooth and Wi-Fi technologies this App creates an indispensable link between the car and customer allowing then to remotely access key systems and functionality. When the user sets up their iFord account, they will need to complete a few details, such as car model, age etc. This is valuable data can be used to communicate relevant offers and updates - a powerful sales tool. <img src="http://payload.cargocollective.com/1/0/23895/383711/iford_ALL.jpg" border="0" width="670" height="623" width_o="1022" height_o="951" src_o="http://payload.cargocollective.com/1/0/23895/383711/iford_ALL_o.jpg" align="left" /> The App is divided into 4 sections: Control This allows you to remotely access the cars functionality eg. Unlock the vehicle for a passenger if they arrive at the car before the key holder. De-ice the windscreen on a cold morning before you arrive at the car. Diagnostic Remotely check key readings of car data such a fuel and tire pressures. See below for *augmented engine bay. Drive Data This covers all the information relating to the vehicle’s efficiency and your driving characteristics. Handy alerts for Tax and insurance renewal are also here. Locate Forgot where you parked your car? This section pin points you vehicle on the phones native map function. CRM & Notifications - End of Warranty notification - Servicing reminders - Trade in offers - In market offers - Car launch announcements - Dealer events/offers *Using augmented technology the iFord Remote app flags the owner serviceable parts of a Ford engine, simply by holding the phone up to the engine bay. By clicking on the flags you can learn more with a step by step guide of servicing information. <img src="http://payload.cargocollective.com/1/0/23895/383711/iFord3.jpg" border="0" width="600" height="1273" width_o="600" height_o="1273" src_o="http://payload.cargocollective.com/1/0/23895/383711/iFord3_o.jpg" align="left" /> Home .project_thumb{display:none;} http://fearofacrapplanet.co.uk/Intel-Studio http://fearofacrapplanet.co.uk/following/fearofacrapplanet.co.uk/Intel-Studio Fri, 26 Feb 2010 22:11:48 +0000 Graham Jenks | Digital Creative 286534 Awarded: BIMA Home .project_thumb{display:none;} http://fearofacrapplanet.co.uk/COI-Child-Protection http://fearofacrapplanet.co.uk/following/fearofacrapplanet.co.uk/COI-Child-Protection Sat, 20 Feb 2010 12:07:16 +0000 Graham Jenks | Digital Creative 275315 Awarded: Silver Cannes Cyber Lion Revolution Award Creative Showcase Grand Prix IMAA Award AOP Online Publishing Award Campaign Digital Award IAB Creative Showcase IDM Business Performance Award Home .project_thumb{display:none;} http://fearofacrapplanet.co.uk/Ford-Technology http://fearofacrapplanet.co.uk/following/fearofacrapplanet.co.uk/Ford-Technology Thu, 18 Feb 2010 23:18:41 +0000 Graham Jenks | Digital Creative 273231 Bi-Xenon headlights expandable leaderboard Quick clear MPU view <img src="http://payload.cargocollective.com/1/0/23895/273231/new.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/0/23895/273231/new_o.jpg" align="left" /> Powershift 30k MPU view <img src="http://payload.cargocollective.com/1/0/23895/273231/quick.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/0/23895/273231/quick_o.jpg" align="left" /> Home .project_thumb{display:none;} http://fearofacrapplanet.co.uk/Microsoft-On-The-Map http://fearofacrapplanet.co.uk/following/fearofacrapplanet.co.uk/Microsoft-On-The-Map Thu, 18 Feb 2010 23:03:25 +0000 Graham Jenks | Digital Creative 273471 Awarded: Silver DMA Silver Echo We flattered our small business audience by created bespoke aerial maps of each recipients's business location being recommended by Microsoft. On a personalised webpage, small business managers could then find details of a loyalty programme to give there business much more visibilty in the market. This campaign enrolled over 80% of annual target membership in just 2 weeks. A2 Poster <img src="http://payload.cargocollective.com/1/0/23895/273471/A2_poster.jpg" border="0" width="670" height="951" width_o="900" height_o="1278" src_o="http://payload.cargocollective.com/1/0/23895/273471/A2_poster_o.jpg" align="left" /> Email Subject: We've got customers to send to {Sample Company} <img src="http://payload.cargocollective.com/1/0/23895/273471/sbsc_email.jpeg" border="0" width="670" height="997" width_o="678" height_o="1009" src_o="http://payload.cargocollective.com/1/0/23895/273471/sbsc_email_o.jpeg" align="left" /> Home .project_thumb{display:none;} http://fearofacrapplanet.co.uk/Ford-Ka http://fearofacrapplanet.co.uk/following/fearofacrapplanet.co.uk/Ford-Ka Thu, 18 Feb 2010 20:37:11 +0000 Graham Jenks | Digital Creative 273483 DiTV View TV Spot Home .project_thumb{display:none;}